Marketing Skills Mastery

The Marketing Funnel - From the Top to the Bottom (MSM01)

You know that saying, “Cast your net wide”? Well, that’s the best way to begin a marketing campaign. When you start building consumer relationships, you invite as many people as possible to view your product. But, as with fishing, not everyone is going to bite. That’s where the marketing funnel comes in.

The marketing funnel is a great tool for helping you visualize your customer’s journey from first interest to final purchase. It helps you and your marketing team understand why some customers remain engaged throughout the whole buying process, and others don’t. Using marketing funnels effectively will help you target relevant buyers, nurture customers, and build loyalties.

By the end of this course, you’ll be able to:

• Identify the key stages of the marketing funnel
• Recognize the benefits and limitations of the marketing funnel in the digital age
• Create your own funnel to fit your marketing strategy

Why take this course?

Whether you’re a marketing manager, marketing executive, or a senior leader, this course can help you create a strong marketing strategy. You’ll explore the key stages of the marketing funnel, and recognize the pros and cons of using this tool within changing digital markets. You’ll also be able to create your own funnel to fit your company’s marketing goals.

10 mins | SCORM | Development Plan

  • The Marketing Funnel - From the Top to the Bottom
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: 1 year