Wouldn’t it be great if you had a technical wizard on your marketing team? You know the sort. The genius who could whip up a website and code your campaign to victory in no time. Unfortunately, we’re not all gifted with technical know-how. Luckily, content management systems can help.

A content management system, or CMS, is software that helps you create, manage, and modify content on a website without needing lots of technical understanding. Content management systems can help you create a professional and flexible website that anyone on the team can edit. Instead of you getting bogged down in coding and complicated HTML, the CMS frees up your time. So you focus on promoting your marketing campaign.

By the end of this course, you’ll be able to:

• Recognize the benefits of a CMS
• Identify how a CMS can impact your marketing campaign
• Choose a CMS that works for you

Why take this course?

Every good marketing campaign needs a good website. If you don't have the staff, budget, or technical expertise to create one, a CMS can help. In this course, you’ll explore the benefits of a CMS and how one can help your campaign. You’ll also learn how to choose a CMS system that fits with your marketing strategy.

10 mins | SCORM | Development Plan