If you’re a marketing executive or manager, you’ll know all about the power of content marketing. You might already be producing blogs and articles demonstrating your business know-how. Almost certainly you’re pumping out posts on social media about your products and services.

But what’s your strategy? Have you really thought it through? The most successful content marketers have a documented strategy which helps them focus on priorities and deliver specific results. This course is designed to offer guidance on how you can organize your content marketing tactics into a coherent plan.

By the end of this course, you’ll be able to:

• Identify different strategies for producing and publishing content
• Recognize the most important questions marketers need to address regarding their content marketing strategy
• Choose relevant KPIs to apply to your content marketing strategy

Why take this course?

Devising a content marketing strategy is more involved than choosing which social media platforms to bombard with your messages and visuals. When it comes to structuring your content operation, there are different models of approach. There are also numerous methods you can use to reach and engage your audience. This course will help you find perspective on what content marketing strategy would work for your organization.

10 mins | SCORM | Development Plan