Retail Applied

The Importance of Store Windows (RA004)

Do you ever spot a store window so eye-catching that you forget what you’re supposed to be doing and walk right in? That’s how important store windows are. With the rise of internet shopping, it’s difficult to get people into physical stores. But window displays can grab the attention of passersby and draw them inside.

Well-dressed store windows, whether physical or virtual, have a positive influence on sales. If you’re asked to help on an in-store window display, or with the website store window, you’ll need to know how best to use the window space or virtual features. It’s also useful to have a few techniques up your sleeve to make your displays attractive to potential customers.

By the end of this course, you’ll be able to:

• Recognize the importance of store windows so you can use them effectively as a marketing tool
• Identify different types of window displays to make the best use of your available space
• Recognize the impact of virtual store windows to successfully draw online customers
• Apply techniques to create effective window displays that attract customers into your physical store

Why take this course?

Window displays are a vital marketing tool within retail. This course is perfect for retail assistants or executives who need to work on window displays in their role. You’ll learn why store windows – both physical and virtual – are so important. You’ll also discover different kinds of window displays, and ways to create them.

15 mins | SCORM | Takeaway Tasks

  • The Importance of Store Windows
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: 3 years