Marketing Essentials

Curating the Right Content (ME005)

Maintaining an active social media presence is important for your business, but it’s also time consuming. Creating original content to post and share on a regular basis is a demanding task you may not always have time for. Don’t worry, there is a more efficient way to maintain your social media channels.

The process of sharing other people’s content, rather than creating your own, is called curating content. In business, using curated content can be a brilliant marketing tool, but there’s a method for getting it right. Correctly curating content for your audience will help eliminate the stress of always having to create original content while still keeping your audience engaged with your brand.

By the end of this course, you’ll be able to:

• Understand what ‘curating the right content’ is
• Identify the benefits of sharing content other than your own
• Select strong content in order to boost your business

Why Take This Course:

If you’re a business manager or someone who’s in charge of online content, creating content from scratch every time can be difficult and time consuming. By following the advice in this course, you’ll be able to curate content that benefits your company and saves you time.

10 mins | SCORM | Workbook

  • Curating the Right Content
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: 3 years