Marketing Essentials

Introduction to Marketing Automation (ME010)

With never-ending to-do lists, multiple mandatory meetings, and constant interruptions, completing tasks becomes a challenge. Particularly in marketing, where responsibilities vary widely from writing original content to maintaining social media and gathering and analyzing data -- and much more. There has to be a better way to get all of these things done.

And there is. It’s called marketing automation. By determining which tasks are repetitive and can be automated, you can cut down on all the individual things on your to-do list. Investing time upfront to establish automations will save you even more time in the future.

By the end of this course, you’ll be able to:

• Understand what MA (marketing automation) is
• Identify how it can streamline marketing and make it more effective
• Implement MA into your current strategy
• Understand the “dos and don’ts” of marketing automation

Why take this course?

The thought of AI taking over is scary, but using it to assist with marketing could save time and help maintain, or even improve, your whole strategy! By using MA correctly, you can lighten your workload, and offer your customers more targeted marketing. If you’re a busy marketing manager, this course will show you the benefits MA could bring to your business, how to implement marketing automation into your current strategy, and things to watch out for to ensure it’s effective.

10 mins | SCORM | Workbook

  • Introduction to Marketing Automation
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: 1 year