Marketing Skills Applied

Viral Marketing (MSA10)

“It’s gone viral!” You’ve probably heard that phrase before. And, if you use social media, you’ve likely seen viral content, too. Funny videos, catchy songs, and internet pranks shared repeatedly. They attract huge audiences across the globe. The reason they’re so popular is simple. They’re honest, emotive, and relatable. But whether they’re humorous or heartfelt, they strike a chord with mass audiences, not just specific targets.

Viral marketing works in the same way. It’s essentially traditional “word-of-mouth” marketing, but with a modern twist: the addition of tech to spread the word further. Going viral can be a huge boost for brand marketing, because creating content can be cheaper than traditional methods, it offers businesses a global reach, and, if it works, can bring massive returns. But to work, viral marketing relies on people connecting with, and sharing, your content.

By the end of this course, you’ll be able to:

• Recognize the benefits and limitations of viral marketing
• Identify opportunities for viral marketing campaigns
• Create and launch a viral campaign, as part of your marketing strategy

Why take this course?

If you’re a senior leader in marketing, a marketing manager, or a marketing executive, this course can help you with viral marketing. It’ll explain what viral marketing is, and how to identify opportunities and avoid pitfalls when creating content. By using the tips in this course, you’ll be able to create campaigns with the potential to send brands into viral overdrive.

10 mins | SCORM | Development Plan

  • Viral Marketing
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: 1 year