Do you ever feel lost or even embarrassed when customers ask about a competitor or a new product and you simply don’t know the answer? If you’re confused about your industry, you can’t give your customers the excellent service they expect. Luckily, you can fix those gaps in your knowledge by developing commercial and product awareness.

Knowing more about the industry you work in and the products you’re selling will boost your effectiveness as a retail worker. You can use commercial awareness to benefit customers, co-workers, and your organization. And you need to show in-depth product awareness to satisfy your customers’ curiosity and clinch sales.

By the end of this course, you’ll be able to:

• Define how commercial and product awareness can improve sales performance and customer service
• Apply commercial awareness to your retail position to add value to your customers and organization
• Demonstrate product awareness in your retail role to offer a great retail service

Why take this course?

If you have commercial and product awareness, you’ll excel in your retail career. This course is perfect for retail assistants or retail executives who want to develop in their roles. You’ll learn what’s meant by commercial and product awareness. You’ll also be able to use your commercial awareness to give added value in your role, and show greater product awareness to your customers.

10 mins | SCORM | Takeaway Tasks