Now, more than ever, we need to care for the environment. Treating mother nature well is important. So when a company or organization takes a stand and is more environmentally conscious, they should be applauded. But, what if their claims about being environmentally friendly aren’t 100% correct? Well, those companies are guilty of greenwashing.

Greenwashing involves organizations spending time and money on marketing themselves as environmentally conscious… when they’re not. This can mislead those customers who prefer to buy goods and services that are friendlier to the environment. Greenwashing can obviously damage customer trust and be catastrophic for a brand. If you want to know more about greenwashing, this is the course for you.

By the end of this course, you’ll be able to:

• Identify what greenwashing means and how it can impact a business
• Understand the difference between greenwashing and green marketing to make your business more trustworthy
• Avoid greenwashing as a business, both inadvertently and first hand by being transparent and showing corporate responsibility

Why take this course?

Greenwashing is a delicate subject, and one that many people are concerned about. This course is for business owners who want to know the dangers of greenwashing and how it can be avoided.

10 mins | SCORM | Takeaway Tasks