Everyone knows customers love shopping online. You’ve probably spent a lot of time improving the customer experience there. But what about bricks-and-mortar stores? It’s easy to feel as though offline stores are almost a thing of the past.

But that’s not the case.

Customers still value in-person experiences, but they need to be drawn back to physical stores with an online-to-offline strategy. This is a business strategy that attracts people from online spaces to buy things in bricks-and-mortar stores. By offering experiences and services customers can’t get online, you can deliver more sales and a better customer experience.

By the end of this course, you’ll be able to:

• Recognize the importance of having an online-to-offline strategy
• Outline how an online-to-offline strategy works
• Apply techniques to draw online customers to your offline space

Why take this course?

This course is ideal for retail managers or anyone working at a retail head office. You’ll discover the benefits of implementing an online-to-offline strategy. You’ll also learn how online-to-offline works, and some methods for attracting customers to offline spaces.

15 mins | SCORM | Takeaway Tasks