Where do customers spend most of their time? It’s not in stores or websites. They hang out on social media where they can see products in posts or tweets. And if they see something they like, they want to buy it immediately without having to click through to a brand website. How can you make that happen?

Social commerce means that customers can buy products without leaving their social-media platform. There are lots of benefits to offering social commerce, such as generating social proof and increasing your pool of potential customers. And there are plenty of strategies to make more sales on social media. This course will tell you everything you need to know.

By the end of this course, you’ll be able to:

• Define social commerce
• Recognize the benefits of social commerce
• Identify the best social-media platforms to use for social commerce
• Apply strategies to increase sales on social media

Why take this course?

This course is perfect for retail managers or anyone working at a retail head office. You’ll learn what social commerce is and the advantages it gives to retail businesses. You’ll also discover the best platforms and methods to use for social commerce.

15 mins | SCORM | Takeaway Tasks